Lecture Pod 03

Data visualisation is a useful means of representing large or complex data sets in a way that is easily comprehendible by the audience. By providing the audience with tools to analyse and make comparisons with the data, the amount of time required to understand the content is reduced.

Data visualisation is sometimes referred to as “functional art”, however there’s a fine line between successful data visualisation and superfluous infographics that don’t present the data in a meaningful way, as seen in the below image. It is also important to consider what information is included in the visualisation so as not to overwhelm the audience with unnecessary information.

infographics rant

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